Since the start of COVID, lots of emerging trends in buying behavior and consumer preferences have accelerated. Online channels became more popular, higher expectations for seamless shopping experiences, brand loyalty faded and concerns about sustainability and health gained more attention.
To cater to this ‘new consumer’ with its constantly evolving wishes and behavior, we need to ask ourselves:
How do we stand out in this new marketplace and become more attractive for this new consumer? Does our branding strategy need to evolve? How can we become even more consumer-centric with our product development?
How do we make it easy and convenient for this new consumer to buy from us? What's the best way to integrate online and offline? Should we explore new direct-to-consumer strategies? How do we work with our channel partners to be more successful together? What's our private label approach?
How do we organize our supply chains to keep up? Do we source more locally?
Those are the questions we'll focus on during this year's GlobalPETS Forum.
Because we don't just want to keep up with these new consumer wishes. We can use them to our advantage and come out even stronger.
The 2022 edition of the GlobalPETS Forum will be in Amsterdam Beach.
25 - 27 April, 2022 (Monday - Wednesday)
It's the leading networking event for decision makers in the pet industry from across the world, limited to 250 executives for optimal networking.
Start der Veranstaltung | Montag, 25-Apr.-2022 |
Ende der Veranstaltung | Mittwoch, 27-Apr.-2022 |
Veranstalter | PETS International & Global Pets Community B.V. James Cookstraat 13 1056RW Amsterdam The Netherlands |
Link zum Veranstalter | https://globalpetindustry.com/gpf-2022 |
Veranstaltungsort | Noordwijk, Grand Hotel Huis ter Duin |
Noordwijk, Grand Hotel Huis ter Duin
Kon. Astrid Boulevard 5, 2202 BK Noordwijk, Niederlande